The biggest online bingo markets are the US and the UK. Online bingo UK is regulated less than the US therefore is very much part of the evolving industry. This trend is also spreading to Europe, therefore it is expected that countries like Spain and Germany will feature in the long term success of the industry. Furthermore, technology is being developed at a rapid rate to continue to bring synergies between the online bingo industry and the virtual world of digital marketing.
The future of online bingo uk and indeed the rest of the world is very much based on creating a virtual bingo world. Research has shown that players rate the social aspect of meeting and socialising with fellow players as more important than winning the prizes. The introduction of bingo chat rooms, message boards and web cams has already paved the way for an online bingo community. Players can interact with each other and even see each other in some cases which means that fellow players can meet and form proper relationships with people with shared interests.
The online bingo industry is so competitive, that in order to survive the companies behind the brands need to keep abreast of the latest trends and give their customers what they want. This means that their software developers are looking to the social networking sites to identify and replicate their means of communication. As most of the online bingo market is under the age of 50, this generation understand technology and how to use the social networking apparatus to communicate with friends.
Industry experts visualise a truly integrated solution where there is a unique and joined up player experience across retail, web, mobile and social channels. This means that the bingo industry would partner with retail, food and beverage companies so that online bingo customers would be able to make real time purchases or even a round of drinks and send them to their fellow gamers!
There are other ideas being pitched such as allowing the players to become the bingo callers themselves. They might even select individual players themselves and go into a virtual private room to run the game.
Whist no one can predict the future of online bingo uk one thing is for certain and that is thanks to the advancing technologies, the game will be around for a long time to come. The synergies between social networking and online bingo look to become stronger paving the way for a virtual online bingo community.
- The increasing popularity of online bingo (bingo.cyberbingo.com)
- Bingo online – a new social network? (bingo.cyberbingo.com)
- Online bingo – an unusual way to make friends? (bingo.cyberbingo.com)
Gamble Aware (www.gambleaware.co.uk) is managed by the Responsibility in Gambling Trust, an independent charity which funds treatment, research and education about responsible gambling. The website has been developed by a Task Force made up of representatives from the Gambling Commission, DCMS, academia and industry.